In 2005, it’s estimated that massage therapy may have made for a $6 billion industry. Since then, it has grown considerably. According to researchers and data from the American Massage Therapy Association (AMTA), massage is now estimated to be a $16 billion per year industry here in the United States alone.
With around 350,000 massage therapists and students nationwide, roughly one in one hundred people is engaged in some way in the massage industry. Revenue and job growth has shifted as well. Over the past five years, revenue generated by alternative and complementary health practitioners (including massage therapist) increased by around 4%, while employment numbers went up by 3.3%. Consumer survey data indicates that as many as 59.5 million adult Americans — roughly 24% of the population here in the United States — got at least one massage.
It’s clear that the massage industry is growing. Massage is gaining popularity amongst Americans, with an increasing number of people seeking out massage for a variety of reasons. At the same time, the number of massage therapists is inching upward from year to year, even as the industry grows and revenue increases.