Demand For Cosmetologists Continues to Grow

Demand For Cosmetologists Continues to Grow

Overview: the Beauty Salons Industry

Fast growing and prolific, the beauty salon industry is focusing on developing talent to grow a loyal customer base willing to spend on expanded products and services.

The industry felt declines during the economic downturn, but still remained one of the strongest performing within personal care. The industry is now even one of the fastest growing industries in the U.S. and Canada. Barriers to entry to the industry are minimal, creating intense competition for the consumer spending dollars available.

The main draw for beauty salons is the cosmetologists they employ

As the beauty Salon Industry continues to grow, salon owners wan’t to hire the best trained cosmetologists in order to help grow their customer base. The need for cosmetologists continues to grow along with the market size. As shown in the graphs below, the industry is predicted to see much growth in coming years

This report shows the total market size for the Beauty Salons industry, comprised of total revenues of both public and private companies over the last six years (2013-2018), current year estimates, and outlook to 2024.

Beauty Salons market size 2019Beauty Salons market forecast 2019-2024

Interested in becoming a cosmetologist? In just 13 months this could be you! We look forward to meeting you!

Selling Retail as a Cosmetologist Has Many Benefits

Why Selling Retail
in Your Salon is Important



Selling retail in your salon usually makes professional hairstylists gnash their teeth!  “Urgh……I don’t want to have to sell product, I’m an artist not a used car salesman.”

I get it, believe me I do.  It can be very intimidating, especially to new professionals.  I believe that cosmetology schools make an effort at addressing it but honestly how much practice do you really get with clientele there?  The reason folks go to beauty schools for services is because of cost.

The Impact of Selling Retail in Your Salon ……..to the SALON.

The 3 R’s of Why:

  1. Revenue
  2. Reputation
  3. Retention
The Benefit of a Shampoo Upsell: relax, precicion cut, moisture, feels good.

REVENUE! When stylists sell retail products it literally helps pay the light bill, rent, insurance, supplies, stylists, etc.

But there is another very important reason.  REPUTATION!  When a client walks out with product it increases their loyalty to the salon through a perceived professionalism.

Which leads to CLIENT RETENTION!  Every product sold to a client increases the likelihood they will return by 30% which makes a sustainable salon.

So you can clearly see that selling retail in your salon is important to keep the business growing.  Plus it is a much more economical way to increase business than additional marketing.  It is an organic way to build the salon.

Selling retail product for your salon is also a great way to make you a valuable asset to the team and keep your position secure.

Remember that as a professional hairstylist you are always either adding value to the salon or taking value away.

The Impact of Selling Retail in Your Salon……to YOUR CAREER.

It is the same for YOU, but even more so, because without YOU, the salon doesn’t get their 3 R’s.

Allow me to explain.

Let’s say that in a particular salon the stylists didn’t sell product, the receptionist did it.  The salon would not be perceived by the client the same way.  YOU are the one servicing the client and recommending retail for their specific concerns.  It is part of the service that makes you stand out as a professional.

And selling retail in the salon will go a long way in building a very loyal client base for one great reason.  Product makes you look like a genius!  Sure, you can tease their hair and give them some needed volume for a day, but what about tomorrow? They get the needed volume from PRODUCT.  When you are the one that sold it to them and showed them how to use it then YOU become the genius, not the manufacturer.

You recommending product and them purchasing it achieves your 3 R’s:

  1. It increases YOUR REVENUE!
  2. It gives much credibility to YOUR REPUTATION!
  3. It give you valuable client RETENTION that makes a sustainable career for YOU!

The Endless Career Options of a Cosmetologist

In the beginning, there was Sharpie brows.

My love for the beauty industry started long before I even considered going to “hair school”. All of my barbies had the BEST haircuts (or so I thought at the time) and my dolls were always sporting the trendiest makeup. The looks were usually achieved using unconventional tools. Blush was colored on perfectly using lipstick, brows with black sharpie and nail polish graced their lips and lids (talk about long lasting color). My mom didn’t appreciate that I’d used her beauty products to create the perfect look for my dolls, but she always shared my enthusiasm of how beautiful they turned out. Thanks for always being a good sport mom =)

As I got older, I not only realized that I loved makeup and everything beauty, I loved people, too. Helping people look and feel beautiful inside and out became my passion. The love for beautification and people has a name – Cosmetology!
The neat thing about Cosmetology is that it’s not just cutting hair. There are endless opportunities when it comes to Cosmetology professions – your cosmetology license can open so many doors if you dare to dream big!
So what else can you do besides “just cutting hair”?
1. Cosmetology Educator/Instructor
2. Salon Owner or Manager
3. Salon Consultant / Brand Consultant
4. Professional Film & Theater Stylist/Makeup Artist
5. Celebrity Stylists (the Kardashians don’t get all beautified on their own)
6. Platform Artists
7. Editorial/ Advertising Stylists
8. Esthetics & Skincare
9. Nail Technology
10. Fashion Show Stylists
Being in the beauty industry for 10+ years has taught me that there are no limits to what you can become. If you can dream it, you can do it. As for me? I get to share my passion with all of the students who come through the Fargo TSPA doors everyday!
-Katie Janssen TSPA Graduate

Ready to start pursuing YOUR dream? Set up a tour at TSPA .

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Business Education at TSPA

At TSPA, we go far beyond teaching you about cosmetology, massage therapy, esthetics and nails. We also teach you how to market yourself and run a business.

Part of our business education program involves designing your own salon or spa, and branding it. We feel that “If you dream it, you can achieve it!” Our students have come up with some amazing designs and branding schemes over the years, and we are confident that some will become reality.

Our students enjoy presentation day, when everyone gets to see the creative branding and designs. That’s all great, but we also teach our students how to come up with a budget and business plan in order to make their dream a reality some day.

 

This is not only a fun assignment, it also teaches our students what it takes to launch and run a successful business. It also allows our students to unleash their creativity and imagination, away from the salon training area.

  This is another example of how TSPA  programs are designed to train students for much more than passing the state boards. We develop the entire salon/spa professional with great technical ability, business & marketing training, and the guest handling skills that are in high demand by top salons and spas. We are growing salon and spa leaders, one student at a time.

Why Overachievers Leave Offices for Cosmetology Careers

Tired of life in a cubicle?

At 28 years old, I quit my downtown office job and didn’t tell anyone there I was leaving to enroll in cosmetology school. It’s hard to explain why I didn’t tell any of my former co-workers. Partially, it was because my office job left me a stressed-out, overworked, worried mess. Also, I think I worried that they would think I was going through an early midlife crisis or a breakdown —  my office was so corporate-oriented that they would think a cosmetology career (or anything outside of a cubicle, really) would be unstable, mentally stimulating, and unprofitable. Honestly, they couldn’t be more wrong.

I’ve always loved the beauty industry and taking my first serious steps into the field has only confirmed my career choice. I wanted to share with everyone why overachievers like me don’t need to cling to their cubicles if they don’t like it there. There are so many reasons why educated, ambitious people are better off pursuing a cosmetology career:

 

Don’t Let Them Tell You Smart People Go To College And Use Their Degrees

I was always at the top of my class throughout school. I was no genius, but I got good grades, scored in the top percentile on my ACT test, GRE (yes, I even considered graduate school), and did well in my extra-curriculars. It was simply assumed that I would go to college, so I went to a private college to get my 4-year degree. Don’t get me wrong, I liked college a lot and have no regrets about attending (loans and all). What I didn’t like was this unspoken assumption I was smart, that smart people went to college, and smart people worked inside of a cubicle.

 

 What’s So Great About Working In A Cubicle?

For me, a cubicle was nightmare. To be fair, a regular schedule, set paycheck, predictable days, and occasional office raffle are a perfect fit for many people. But let’s be honest, if you liked those things, you probably wouldn’t be reading this article. I was fielding 11pm emails, catching up with deadlines, and pumping out spreadsheets that I wasn’t sure anyone would ever see. And if I wasn’t drowning in work, I was struggling to fill my days with semi-pointless busywork because I had to account for and report on every single minute of every week to my Chief Operating Officer. But I had my own business cards, which made my parents happy.

Basically, I stopped being an overachiever at my office job. I had lost so much control over my own success that it felt pointless and frustrating. The more I tried, the more work would get piled on to me. My manager didn’t have the same working style as me, so I struggled to perform all my projects exactly as she would have done them, instead of doing what was best and most efficient for me. I was more skilled and knowledgeable than my clients, who were making double my salary. Like many people working in the corporate world, I felt trapped.

 

What I’m Learning About Cosmetology Careers

  Cosmetology + Hustle = Money. If you’re good with clients and can pull off a decent hairdo, you will be successful. At most corporate jobs, you’re supposed to wait for your annual review to negotiate a promotion and a pay raise. That means I’d have to wait a year in order to even bring up the possibility of a pay raise and a new job title, if I felt comfortable with my managers. In cosmetology, your relationship with money is much more simple: the more work you can do, the more money you will make; the better your work, the more work you will have. You don’t have to hope to get a good manager who will appreciate your work. You don’t have to rely on anyone to give you you projects. And you certainly don’t have to wait until once a year to make more money.

For me, corporate life was a bureaucracy with a lot of office politics mixed in. Cosmetology is a meritocracy. That means that you are rewarded for the quality of your work every day, and it is only the quality of your work that will get you ahead. I remember staring at my old VP’s office, and thinking that I would probably never make a six-figure salary like her. I thought it would take too much time and I honestly didn’t even like my job enough for the money to even motivate me. Now, I’m meeting stylists at neighborhood salons who easily clear six figs, and I can know that a great salary is mine for the taking if I’ll work for it.

 

My Education and Corporate Background Give Me An Advantage in the Salon

It’s kind of ironic. So many people my age were pushed into college, that our degrees became basically meaningless when applying to the corporate jobs they were designed for. BUT, my degree is giving me an advantage over the competition because it helps me connect with my clients better. We can commiserate about client meetings, our CEOs, paid time off, and more. I have stimulating conversations with my clients, many salon manager will tell you that client connection is just as important than your ability to do hair.

 

So What Are You Waiting For?

After my bad days at work, I used to research cosmetology schools and careers in my area and compare them. I was so hesitant because I didn’t want to go further into student debt. I was afraid of change. I was afraid that people wouldn’t think I was smart any more. Looking back, I know I was wrong and I wish I would have enrolled sooner. I’d have more free time and money than if I had stuck around my office. More importantly, I’d be happier.

If you are even considering a career in cosmetology, I’d encourage you to at least set up a meeting with a beauty school representative. In a lot of ways, the salon industry is shrouded in mystery. (Do stylists get health benefits? Retirement? How are they even paid? Salary?) It’s worth it just to find out more about the career, then make an informed decision, and school directors have always been prompt and extremely helpful in giving me very informative answers.

Still wondering if you should take the plunge? Well, at least it doesn’t hurt to send an email.

Celebrate Everything!!!

At TSPA we like to celebrate everything from your first day here to passing your boards and entering the salon & spa world!

Happy Graduation!

First day of Massage Therapy Class!

One of our biggest celebrations is the JUMP party, where we celebrate students who have either qualified or are jumping to the next level on the Salon floor. Qualifying and Jumping are based on several factors including number of services performed, number of referrals, number of pre-books, types of services, etc…  Jumping is a major achievement, so we CELEBRATE!

           

Sometimes it gets a little CRAZY, but our students have a blast and that’s what it’s all about!

In addition to Jump and Qualify recognition, students are also recognized for their achievements in retail sales and individual  service numbers.

Oh…. and did we mention prizes? Lots and lots of prizes!

Cinderella Extensions Now Available at TSPA Fargo!

Cinderella Extensions Now Available at TSPA Fargo!

Hair extensions have become so popular and affordable today that almost everyone tries them at some point. With hair extensions, if done professionally and with utmost attention to details, your hair will look vibrant and true. So, lets go over 3 of more important benefits of hair extensions.

Flaunt That Body Girl

Volume is the new ‘in-thing’ but how to add volume to your fine and flat hair. Hair extensions is what we prescribe for your dull hair. They will not only cover any split ends, but will also pump up your existing hair body and add volume for that irresistible, sensual look from shampoo commercials we all crave. Your hair will look luminous, vibrant and above all healthy. Therefore, visit us at TSPA Fargo and flaunt that body girl.

Become a Chameleon

Bored with your current look? Get hair extensions and become a chameleon. They come in various colors and styles enabling you to have a custom look anytime. Now, doesn’t that sound amazing. And lets not forget the length. You can now get that long hair you’ve always wanted almost instantly with hair extensions!

Forget Maintenance

Need a quick styling fix or do not have a lot of time to spend on maintaining your hair, then hair extensions are a perfect solution. They are very easy to maintain and style; and more importantly your bad hair days will be just a memory.

Conclusion? – hair extensions are great if you want to transform your dull hair. They are very versatile and therefore offer freedom in style, color and length. And the best thing is, they are very affordable. So, use hair extension for added style, glamor and sensuality!

         Before                   After

Hands-on experience at Camp TSPA Beauty Camp

Do what you LOVE, LOVE what you do!

Have you ever wondered what it would be like to become a licensed Cosmetologist, Esthetician, or Nail Technician? Camp TSPA will give you a hands-on, quick, 4 day tour of what you will learn here at The Salon Professional Academy, and what the beauty & wellness industry is all about.

         

Experience the salon world and learn how a TSPA education can catapult you into a great career. Camp runs Monday—Thursday from 9am—12pm two times during the summer. $99 includes all the supplies needed at camp plus a T-shirt & mannequin to take home!

Your hands-on time at camp will include:

  • Styling and updo trends
  • Skin care and makeup techniques & tips
  • Manicuring and nail care
  • Q & A with TSPA Alumni

TSPA Student Advisory Council

Student Advisory Council is a key component to the functioning of The Salon Professional Academy, bringing together student leaders and staff.

The philosophy of Student Advisory Council is “SAC is an organization of students who hold the common interest of serving as the driving forces in upholding and increasing school spirit, helping their fellow students voice concerns and ideas, and allowing members a chance to develop and use leadership skills in both the school and community.”

It is the fact that students engage each other in these skill-sets that establish the fundamental groundwork that is SAC.

There are staff members that are involved; however, they take minor roles. One student from each class (January Cosmo, March Cosmo, May Cosmo, July Cosmo, September Cosmo, November Cosmo, Esthetics, Massage Therapy, Nail Tech) is elected by their peers.

The key role of each elected member is to take responsibility for voicing their constituents (fellow students) concerns and ideas, as well as informing them about current endeavors within the school.

Student Advisory Council also teaches various lessons in time management, leadership and efficiency.

As a whole, Student Advisory Council helps all of the school system by bringing concerns and ideas to a neutral party, in order to affect positive change.  It also helps to build leadership skills and shape members into more mature and confident adults.

Fargo TSPA Student Wins National Competition

2017 National Student Competition Winners

Thank you to all of the students and educators who participated in this year’s National Student Competition: A Student’s Journey To NAHA.  In addition to the great prizes and recognition, the opportunity to participate in competitions like this one are invaluable; providing experience and education that can elevate one’s skills and foster an even greater passion for this industry.  Our winners will be contacted soon with details about the dates and logistics for your grand prizes. We extend our heart-felt congratulations to all of our finalists and winners; you truly represent the next level of salon professional!

CONTEMPORARY CLASSIC

Winner:  Jakob Braatz         TSPA Appleton
Finalist:  Kate Nelson          TSPA Buffalo
Finalist:  Tehya Marciniak  TSPA Appleton

COLOR

Winner:    Megan Johnson        TSPA Evansville
Finalist:    Gracie Smith             TSPA Evansville
Finalist:    Tyla Oller                   TSPA Evansville

 

TEXTURE

Winner:    Erica Hackworth          TSPA Evansville
Finalist:    Taylor Boulden            TSPA Buffalo
Finalist:    Olivia Wampler           TSPA Evansville

 

MAKE UP

 

Winner: Luz Mercado            TSPA Fargo
Finalist:    Dia Thao                       TSPA Appleton
Finalist:    Yair Garcia                   TSPA Madison

 

NAILS

Winner:    Hoan Nguyen                 TSPA Buffalo
Finalist:    Rabethai Lalbiakzuali  TSPA Buffalo
Finalist:    Shaquan Davis              TSPA Buffalo

 

EDUCATOR

Winner:    Abby Turpen              TSPA Evansville
Finalist:    Brianne Wagoner     TSPA Evansville

 

MEN’S HAIR

Winner:    Kevin Leisure              TSPA Evansville
Finalist:    Trentyn Meyers          TSPA Appleton
Finalist:    Alex Schroeder           TSPA Evansville