Selling Retail as a Cosmetologist Has Many Benefits

Why Selling Retail
in Your Salon is Important



Selling retail in your salon usually makes professional hairstylists gnash their teeth!  “Urgh……I don’t want to have to sell product, I’m an artist not a used car salesman.”

I get it, believe me I do.  It can be very intimidating, especially to new professionals.  I believe that cosmetology schools make an effort at addressing it but honestly how much practice do you really get with clientele there?  The reason folks go to beauty schools for services is because of cost.

The Impact of Selling Retail in Your Salon ……..to the SALON.

The 3 R’s of Why:

  1. Revenue
  2. Reputation
  3. Retention
The Benefit of a Shampoo Upsell: relax, precicion cut, moisture, feels good.

REVENUE! When stylists sell retail products it literally helps pay the light bill, rent, insurance, supplies, stylists, etc.

But there is another very important reason.  REPUTATION!  When a client walks out with product it increases their loyalty to the salon through a perceived professionalism.

Which leads to CLIENT RETENTION!  Every product sold to a client increases the likelihood they will return by 30% which makes a sustainable salon.

So you can clearly see that selling retail in your salon is important to keep the business growing.  Plus it is a much more economical way to increase business than additional marketing.  It is an organic way to build the salon.

Selling retail product for your salon is also a great way to make you a valuable asset to the team and keep your position secure.

Remember that as a professional hairstylist you are always either adding value to the salon or taking value away.

The Impact of Selling Retail in Your Salon……to YOUR CAREER.

It is the same for YOU, but even more so, because without YOU, the salon doesn’t get their 3 R’s.

Allow me to explain.

Let’s say that in a particular salon the stylists didn’t sell product, the receptionist did it.  The salon would not be perceived by the client the same way.  YOU are the one servicing the client and recommending retail for their specific concerns.  It is part of the service that makes you stand out as a professional.

And selling retail in the salon will go a long way in building a very loyal client base for one great reason.  Product makes you look like a genius!  Sure, you can tease their hair and give them some needed volume for a day, but what about tomorrow? They get the needed volume from PRODUCT.  When you are the one that sold it to them and showed them how to use it then YOU become the genius, not the manufacturer.

You recommending product and them purchasing it achieves your 3 R’s:

  1. It increases YOUR REVENUE!
  2. It gives much credibility to YOUR REPUTATION!
  3. It give you valuable client RETENTION that makes a sustainable career for YOU!

12 Pretty Holiday Hairstyles That’ll Make You Look & Feel Amazing

 From angelic braids to retro curls and pretty twisted updos, find tons of gorgeous hairstyles to try for all your holiday parties this season.

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Messy Updo

Copy Kendall’s ’90s look by starting out with the most essential hair tool – a flat iron. Straighten your locks, then add a serum for extra shine. Loosely part it down the middle, then pull it up in a pony. Twist small sections of hair around and secure them with pins – extra throwback points if you use butterfly clips. Pull down two pieces of hair in the front for the final touch.

 

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Slicked-Back

To get Zendaya’s look, scrunch your hair, then apply gel at the front and brush it straight back. Secure the sides with bobby pins right behind your ears so it stays put.

 

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The 23rd Annual Critics' Choice Awards - Red Carpet

Fishtail Bun

This is a sleek bun worthy of a Disney princess. Start by straightening your hair and parting it on the side. Sweep it back into a low pony, then weave a small section into a fishtail braid. Twist your un-braided pony into a bun and then wrap the braid around the base. Use roughly 47 bobby pins to keep everything snug.

 

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Half-Bun

This mini knot is super easy and majorly chic. Pull the top section of your hair up into a tight bun and tuck up any loose ends – that’s literally it.

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Sleek Strands

For Kim’s sleek strands, flat iron your hair so it’s super straight, spending extra time on the ends. Part your hair down the middle, then apply an anti-frizz shine serum.

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Side-Swept Waves

For a twist on a regular blow out, try a side-swept look like Lucy! Use a large barrel curling iron to give your hair bouncy waves. Make a deep side part on whichever side you like best, then secure the back (by your neck) with bobby pins.

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Crimped, Braided Pony

Ariana’s rarely spotted with her hair in anything other than a high pony —and it’s the perfect look for the holidays. Blow out your hair straight, then pull your hair up into a pony. Remove a small section of hair on each side of your head, then braid them upward until they reach your ponytail. Tuck in the braids, then dig up your ’90s crimper. Once you’ve added texture to your hair, wrap a piece around your elastic and secure with a pin.

 

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Lily Collins’s Textured ‘Do

Fake beachy waves for the holidays! Apply sea salt spray to towel dried hair and let air dry. Straighten the ends of your hair, but also bend some pieces and clamp with the flat iron to create cool kinks right below your roots. You can even wrap some sections around the iron for loose curls.

 

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Messy Top Knot

This updo is way easier than it looks! To get Shay’s textured bun, spritz texturing spray all over your hair, and tease the crown with a comb. Then, pull your hair up into a high ponytail, and secure the bun with pins. The key is to keep a few strands loose so the ‘do looks a little “messy” yet super chic!

 

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’90s Pony

On a scale of one to ten, this pony is an Eleven. To copy the ultra ’90s look, part your hair down the middle and use a wand to curl the middle section of your bangs (leave the ends untouched for a natural-looking wave). Pull the rest of your hair up into a high pony and done!

 

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Laid-Back Waves

To get Sel’s natural waves, wrap small sections of your hair around a curling iron, but don’t use the clamper. Not using the clamper will result in looser, natural-looking curls! Finish off with your favorite hairspray.

 

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Victoria Justice’s Voluminous Side Part

The simplest way to makeover your look for the holidays? Switch up your part! Victoria’s usually all about the center, so by moving her part slightly to her left, she got tons of extra volume!

Whichever style you decide to go with, you will look and feel amazing for all of those holiday parties!

If you need a little extra help with your look, give us a call for color, cuts, perms, makeup & nails to get your perfect holiday look! 701-451-9100